Laura Maness

Leading business development and organic growth for draftfcb/west
San Francisco | Seattle | LA
http://www.draftfcb.com/press-release.aspx?press=259

* Foundation built on the equal principles of creativity & accountability.

* 1st global, fully-integrated marketing communications agency to operate against a single P&L with one unified management team and no silos.

* Driven by a singular focus on consumer behavior.

* San Francisco & Seattle clients include Del Monte Foods, Dockers, Electronic Arts, Habitat for Humanity, Hewlett-Packard, Kikkoman, Ooma, Pacific Gas & Electric, Qualcomm/Snapdragon, Southern California Edison, Taco Bell & The New Wheel.

* Specialized experience includes Go-To-Market Strategy & Global Orchestration, CRM/Loyalty Programs, Business Requirements, Customer Intelligence, Analytics, Digital Strategy & Integrated Production, In-house Media, Communications Planning, real-time and always-on Social, Brand & Community Management.

* Alice (a modern rabbit hole)
Alice is a brand new social media tool we built from the ground up. Part listening room, part web explorer, Alice represents a new way of thinking about advertising, from the initial planning phase of a campaign through execution to success measurement. Alice allows us to listen to what the world is saying via social media, find the magical trends/surprises/fascinating nuggets, use them to inform strategy and briefs, make recommendations for specific social programs, manage those programs when appropriate, regularly harvest campaign data for insights, and then continue to listen to our communities to inform ongoing activities.

* Understanding Consumer Behavior thru Decision Science
The institute represents a serious commitment to developing additional methods to help marketers understand consumers who are growing increasingly skeptical of — & resistant to — traditional advertising. http://instituteofdecisionmaking.com

Designkitchen & Wunderman Chicago were strategically aligned as part of Designkitchen's acquisition by WPP Group in July 2008. The partnership resulted in a differentiated solution that integrated DK’s interactive expertise with Wunderman’s promotional, direct and CRM capabilities.

As an active member of Wunderman's Global PR Committee and Wunderman Chicago's executive leadership team, Laura successfully elevated Designkitchen's profile nationally and served as a key liaison for collaborative growth opportunities across WPP's global network.

As Designkitchen’s Director of Business Development, Laura led the agency’s efforts to identify and secure strategic partnerships that strengthened its expanding footprint in the B2C and B2B interactive marketplace. Laura brought over a decade of strategic marketing and business development expertise to Designkitchen, as well as a driving passion for building relationships and establishing interdisciplinary teams matched to each client’s unique needs.

Laura joined the firm in 2006 and as an Account Director led several large, complex integrated accounts across automotive, financial services, fitness, health care, hospitality, utility and technology categories prior to transitioning into a dedicated business development role and key member of the agency's executive leadership team. In addition to providing operational oversight and pipeline management, Laura was instrumental in building out a business development practice and establishing a proactive methodology that aggressively grew Designkitchen’s top-line revenue, roster and portfolio with the addition of, among many, Abbott, ABN AMRO, Aquila, Coventry Health Care, Exelon Corporation, Marriott Vacation Club, Methode Electronics, NAVTEQ, Sloan and Sears.

Prior to joining Designkitchen, Laura led the business development strategy and execution efforts for Black Dog Interactive which resulted in the wins of Ace Hardware, Bally Total Fitness, Citi, CORT Furniture, LPGA, McDonald’s and Weyerhaeuser. She began her career in account management for Giant Step (Leo Burnett’s interactive arm at the time), servicing one of the agency’s largest accounts, Oldsmobile.

Laura earned her BA in Communication and Marketing from Loyola University Chicago.